This is a proposed Class Action Complaint against The Honest Company (“Honest”) for falsely, misleadingly, and deceptively labeling its products as “natural,” “all natural,” “naturally derived,” and/or “plant-based,” and for falsely, misleadingly, and deceptively labeling these products as containing “no harsh chemicals, ever!” when these products in fact contain a spectacular array of synthetic and toxic ingredients (collectively, the “Falsely Labeled Products”).
Yes! The Honest Company (of Jessica Alba fame) was presented with at least one Class Action Law Suit for selling products they said were natural, but which actually contained synthetic ingredients!
Instead of allowing the suit to proceed, both sides have agreed to settle the original dispute to avoid burdensome and costly litigation. What does that mean?
Consumers are able to submit claims and potentially receive a check or a Settlement Credit. Learn more here: http://www.thcmarketingsettlement.com/home
Does this mean other companies which market their products as natural, can be sued? It sure does!
So all those companies which claim that no one regulates the term natural, or they use this term loosely when they sell you their soap, cosmetics, household cleaners, or other products – just might want to educate themselves about what natural means – and more importanly – does NOT mean!